A complete course on the rules of marketing for today's climate
In this fast-paced, cluttered, and global marketplace, new
influences are constantly affecting your business. Today's
sophisticated consumers are searching for products that meet an
emotional need, have added value, and come with no purchase risk.
They want environmentally friendly products, and it's important
that they buy from businesses that share their core beliefs.
Despite these demands, effective marketing still comes down to
knowledge, empathy, and communication. "Kick Ass Business and
Marketing Secrets" offers a complete course on business and
marketing, with simple, easily implemented rules for marketing
success.
The author, "Mr. Marketer" Bob Pritchard, offers expert guidance
to help you thoroughly research and understand your product, market
place, and competitors.Delivers step-by-step advice on how to add
value to every purchaseDetails various communication vehicles and
advises on how to choose the most appropriate vehicle for your
campaignDevelops critical thinking skills to push you beyond your
comfort level
With so many new sources of market pressure, there's no room for
poor marketing strategies. Get the new rules for marketing, and
stand out from the rest.
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