Holiday attachment - The construct, measure, and its relation with customer loyalty (Paperback)

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism, grade: none, Goa University (Goa University, India), language: English, abstract: The content of the thesis may be summarized as follows: a)Conceptualization, development, and validation of a scale to measure holiday attachment. b)Examination of holiday attachment as an antecedent of tourist loyalty. c)Test of the proposed mediation-moderation model involving holiday dependence, holiday identity, novelty seeking, and loyalty. KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility, Holiday Identity, Holiday Contextuality, Holiday Dependence, Novelty Seeking, Customer Loyalty, Mediation, and Moderation.

General

Imprint:	Grin Verlag
Country of origin:	Germany
Release date:	February 2012
First published:	August 2013
Authors:	Babu George
Dimensions:	210 x 148 x 6mm (L x W x T)
Format:	Paperback - Trade
Pages:	96
ISBN-13:	978-3-656-12706-2
Categories:	Books > Sport & Leisure > Travel & holiday > Travel & holiday guides > Travel / road maps & atlases > General Books > Travel > Travel & holiday guides > Travel / road maps & atlases > General
LSN:	3-656-12706-9
Barcode:	9783656127062

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