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Books > Sport & Leisure > Travel & holiday > Travel & holiday guides > Travel / road maps & atlases
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Holiday attachment - The construct, measure, and its relation with customer loyalty (Paperback)
Loot Price: R1,428
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Holiday attachment - The construct, measure, and its relation with customer loyalty (Paperback)
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Doctoral Thesis / Dissertation from the year 2004 in the subject
Tourism, grade: none, Goa University (Goa University, India),
language: English, abstract: The content of the thesis may be
summarized as follows: a)Conceptualization, development, and
validation of a scale to measure holiday attachment. b)Examination
of holiday attachment as an antecedent of tourist loyalty. c)Test
of the proposed mediation-moderation model involving holiday
dependence, holiday identity, novelty seeking, and loyalty.
KEYWORDS: Scale Development, Holiday Attachment, Holiday Utility,
Holiday Identity, Holiday Contextuality, Holiday Dependence,
Novelty Seeking, Customer Loyalty, Mediation, and Moderation.
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