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World Heritage and Tourism - Marketing and Management (Paperback)
Loot Price: R673
Discovery Miles 6 730
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World Heritage and Tourism - Marketing and Management (Paperback)
Series: Routledge Focus on Tourism and Hospitality
Expected to ship within 12 - 17 working days
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This book provides a comprehensive discussion of the phenomenon of
World Heritage tourism through a critical, global perspective that
encompasses both supply and demand. Individual chapters critically
engage with four main topics crucial to this subject area. A
chapter on visitors defines the World Heritage tourist segment,
highlighting on-site behavior and visitor needs. Building on this,
a marketing chapter questions the functionality of the World
Heritage brand as a tourist attractor and instead argues that
tourist growth is due to effective marketing following World
Heritage inscription. The third chapter presents a holistic
management framework centred on planning, place, and people, while
the concluding chapter situates World Heritage tourism in a global
context, discussing threats such as climate change. International
case studies from a wide variety of both natural and cultural sites
provide a representative discussion of the topic across varying
geographical, political, and cultural contexts. This will be of
great interest to upper-level students, researchers, and academics
in the fields of tourism, heritage studies, and geography, as well
as practitioners in these fields who wish to better understand the
crucial interplay of these areas.
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