In this impressive book, Barbara Keys offers the first major study
of the political and cultural ramifications of international sports
competitions in the decades before World War II. She examines the
transformation of events like the Olympic Games and the World Cup
from relatively small-scale events to the expensive,
celebrity-packed, politically resonant, globally popular
entertainment extravaganzas familiar to us today. Focusing on the
United States, Nazi Germany, and the Soviet Union, she details how
countries of widely varying ideologies were drawn to participate in
the emerging global culture. She tells of Hollywood and Coca-Cola
jazzing up the 1932 Olympic Games in Los Angeles, of Hitler crowing
over the 1936 Berlin games, and of the battle between democracy and
dictatorship in the famed boxing matches between Joe Louis and Max
Schmeling. Keys also presents one of the best accounts to date of
the Soviet relationship to Western sports before the rise of the
"big red sports machine."
While international sport could be manipulated for nationalist
purposes, it was also a vehicle for values--such as individualism
and universalism--that subverted nationalist ideologies. The 1930s
were thus a decade not just of conflict but of cultural
integration, which laid a foundation for the postwar growth of
international ties.
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