Get a Black Belt in Marketing: The Marketing Success Book for
Retirement Industry Professionals includes concepts, strategies and
tactics peppered with stories about success and lessons learned,
along with a plan of action to accomplish the business development
goals. The Marketing Success Book is divided into three sections:
the first highlights a few trends that have impacted the financial
services industry, the second explains major marketing concepts and
the third section describes marketing activities that you can use
to build your business. Many of the concepts and activities include
success stories, plus a step-by-step work plan to incorporate the
concept or activity in your marketing.
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