Today, there are over 200,000,000 women business owners around the
world. Many of these entrepreneurs are not doing business as usual,
nor are they simply leaning in. Rather, they are tapping into
feminine capital-the unique skills and sensibilities that they have
cultivated as women-to create enviable successes. Drawing on four
decades of award-winning research, Feminine Capital reveals how
women are harnessing different approaches to doing business.
Barbara Orser and Catherine Elliott detail the pillars of feminine
capital and offer new insight into the ways that gender can
influence entrepreneurial decision-making. They find that
leveraging feminine capital can help women to create distinctive
brands, build new markets, and drive profits-all while leveling the
playing field in business. In doing so, women are changing our
social and economic landscape, one venture at a time. Dispelling
myths and misperceptions that can undermine women-owned ventures,
this book takes a fresh look at how female entrepreneurs can
leverage their skills, knowledge, and values. Case studies of women
entrepreneurs bring key concepts and lessons to life, while
learning aids, diagnostic tools, and checklists help readers to
construct innovative business models, refine start-up plans, and
hone growth strategies.
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