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Books > Social sciences > Psychology > The self, ego, identity, personality
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The Three Fears Every Leader Has to Know - Words to Use in a Crisis (Hardcover, 1st ed. 2022)
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The Three Fears Every Leader Has to Know - Words to Use in a Crisis (Hardcover, 1st ed. 2022)
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Fear is an inescapable part of how human beings experience reality.
The impact of fear becomes particularly evident in a crisis. When a
crisis strikes, be it a war, a pandemic, global warming or a
financial crisis, leaders are challenged to exercise sound
judgement by speaking and acting. This book argues that there are
three fears every leader has to know - apocalyptic fear, political
fear, and private fear. By appealing to these three fears in an
adequate manner, a leader's appeal to fear may serve a constructive
purpose in a crisis.
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