0
Your cart

Your cart is empty

Books > Social sciences > Sociology, social studies > Ethnic studies

Buy Now

Marketing in Latin America and the Caribbean - Contemporary Case Studies (Paperback) Loot Price: R1,143
Discovery Miles 11 430
You Save: R183 (14%)
Marketing in Latin America and the Caribbean - Contemporary Case Studies (Paperback): Barney G. Pacheco, Joseann Knight,...

Marketing in Latin America and the Caribbean - Contemporary Case Studies (Paperback)

Barney G. Pacheco, Joseann Knight, Fabrizio Noboa S.

 (sign in to rate)
List price R1,326 Loot Price R1,143 Discovery Miles 11 430 | Repayment Terms: R107 pm x 12* You Save R183 (14%)

Bookmark and Share

Expected to ship within 9 - 15 working days

Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other's business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: March 2022
First published: 2022
Editors: Barney G. Pacheco • Joseann Knight • Fabrizio Noboa S.
Dimensions: 246 x 174 x 16mm (L x W x T)
Format: Paperback
Pages: 206
ISBN-13: 978-0-367-60906-1
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Development studies
Books > Social sciences > Sociology, social studies > Ethnic studies > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 0-367-60906-1
Barcode: 9780367609061

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners