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Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children

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Advertising to Children on TV - Content, Impact, and Regulation (Hardcover) Loot Price: R4,566

Discovery Miles 45 660

Repayment Terms: R428 pm x 12*

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Advertising to Children on TV - Content, Impact, and Regulation (Hardcover): Barrie Gunter, Caroline Oates, Mark Blades

Advertising to Children on TV - Content, Impact, and Regulation (Hardcover)

Barrie Gunter, Caroline Oates, Mark Blades

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Loot Price R4,566 Discovery Miles 45 660 | Repayment Terms: R428 pm x 12*

Expected to ship within 12 - 17 working days

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Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. There is currently a rapid growth of TV platforms in terrestrial, sattelite, and cable formats and these will soon move into digital transmission. These all offer opportunities for greater commercilization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Release date:	August 2004
First published:	2005
Authors:	Barrie Gunter • Caroline Oates • Mark Blades
Dimensions:	229 x 152 x 19mm (L x W x T)
Format:	Hardcover
Pages:	224
ISBN-13:	978-0-8058-4488-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Children Promotions
LSN:	0-8058-4488-0
Barcode:	9780805844887