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Food Advertising - Nature, Impact and Regulation (Hardcover, 1st ed. 2016)
Loot Price: R3,326
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Food Advertising - Nature, Impact and Regulation (Hardcover, 1st ed. 2016)
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This book provides an up-to-date and comprehensive review and
critique of the scientific evidence concerning the prevalence,
nature and potential effects of food advertising and other forms of
marketing on children. There is growing international concern about
the prevalence of childhood obesity and associated health problems.
Poor quality diet and nutrition has been blamed. The food and soft
drinks industries have been targeted in this context for their
promotions of foods and drinks that are high in salt, sugar and fat
content. Many of the most widely promoted and consumed food brands
fail to meet recommended nutritional standards. What is the
evidence for the effects of food promotions on children's food
preferences, diets and health? This book draws on evidence from
around the world, reviewing the major studies before presenting a
fresh assessment of the state of play. It considers also the issue
of food regulation and advertising codes of practices, the need for
better and relevant consumer education and socialisation about
advertising and nutrition.
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