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Everything I Know About Business I Learned From The Grateful Dead - The Ten Most Innovative Lessons From a Long, Strange Trip (Paperback)
Loot Price: R410
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Everything I Know About Business I Learned From The Grateful Dead - The Ten Most Innovative Lessons From a Long, Strange Trip (Paperback)
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List price R498
Loot Price R410
Discovery Miles 4 100
You Save R88 (18%)
Expected to ship within 10 - 15 working days
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The Grateful Dead, one of the most popular bands of all time, still
enjoys incredible relevance to this day. But let's admit it, they
weren't exactly poster boys for corporate America. Or were they?
For an extraordinary 30 years, the Dead improvised a business
plan-all while making huge profits and pioneering practices
subsequently embraced by the business world. Now, business
professor and lifelong Deadhead Barry Barnes shares the 10 most
innovative business lessons from the band's illustrious career,
including: creating and delivering superior customer value;
implementing a flat management structure; sharing your content; and
more. Barnes shows how the Dead were masters of "strategic
improvisation"-the ability to adapt to changing times and
circumstances-and that their success lay in their commitment to
relentless variation. EVERYTHING I KNOW ABOUT BUSINESS I LEARNED
FROM THE GRATEFUL DEAD teaches readers how they did it-and what any
business can learn from their long, strange trip.
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