Most small-business owners spend the majority of their time running
their business rather than growing it. Although successful
businesses may begin with a great idea, they need more than that to
grow and prosper; they need an action plan for success. 90 DAYS TO
SUCCESS AS A SMALL BUSINESS OWNER provides that plan. This book
contains hundreds of strategies that small-business owners can
introduce into their daily routine to keep valued customers and
attract new ones. Topics range from product positioning, pricing,
and advertising to employee management, customer service, and brand
loyalty. With an emphasis on proven methods and concrete action
items, the book also includes quick reference checklists and
self-assessments that make it a must-have field guide for the
small-business owner who is preparing for startup or ready to grow
an existing business.
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