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Books > Business & Economics > Business & management > Business communication & presentation
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Leading Through Language - Choosing Words That Influence and Inspire (Hardcover)
Loot Price: R584
Discovery Miles 5 840
You Save: R61
(9%)
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Leading Through Language - Choosing Words That Influence and Inspire (Hardcover)
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List price R645
Loot Price R584
Discovery Miles 5 840
You Save R61 (9%)
Expected to ship within 18 - 22 working days
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Become a more effective leader cut the jargon and say what you mean
Leveraging. Strategizing. Opening the kimono. Unlocking human
capital. Trying to nail that BHAG. All on a go forward basis. These
are only a few examples of the jargon-ridden language that is too
often the mainstay of business communication. Jargon frustrates,
confuses, and generally alienates listeners. Yet it's also
everywhere, and using it can often seem like a mandatory
requirement for anyone who wants to establish credibility in a
professional workplace. To be an effective leader, you must be
brave enough to be the first to drop jargon in favor of simple,
coherent language. This can be difficult if you've spent years
immersed in business culture, but Leading Through Language will
show just how much you've come to rely on jargon, why it's holding
you back, and how to trim it away to more effectively convey
information and ideas. * Understand why jargon is reviled, yet
ubiquitous * Learn why "business speak" gets in the way of business
* Discover what kind of language influences and inspires others *
Convey ideas with clarity, energy, and conviction * Approach all
communication as an act of leadership Communication often falls by
the wayside in favor of more measurable data-backed performance
metrics; but good communication has the power to improve metrics in
every area of an organization. Leading Through Language is the
business world's much-needed guide to true leadership
communication, showing you how to eliminate idle talk and master
compelling communication.
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