By analyzing a large car registration dataset, Beat Meier shows
various aspects of consumer behavior in the context of durable
goods. He thereby isolates various influences on purchase
decisions, e.g. the brand owned before, the price, and demographic
variables. Furthermore, he investigates the short-term effects of
tax incentives and reputation shocks on brand choice and brand
loyalty. The dataset used is very unique and allows a longitudinal
examination of the cars owned by a person. This permits to gain
insights on consumer behavior of durable goods that are relatively
expensive and bought infrequently.
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