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From the Peaceable to the Barbaric - Thorstein Veblen and the Charro Cowboy (Hardcover)
Loot Price: R4,125
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From the Peaceable to the Barbaric - Thorstein Veblen and the Charro Cowboy (Hardcover)
Series: Classical and Contemporary Social Theory
Expected to ship within 12 - 17 working days
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This book applies Thorstein Veblen's cultural theory to a
qualitative study of the charro cowboy culture and community in
Mexico. Drawing on Veblen's arguments regarding cultural lag, the
peaceable and the barbaric, predatory culture, vested interest, and
pecuniary interest, it examines the comportment, clothing,
mannerisms, and adherence to the norms that are unique to this
subculture, while considering the cultural changes within race,
class, and gender dynamics of this community in relation to
mainstream Mexico. With close attention to the impact of business
principles and standardization on the charro, leading to changes in
practices and social interactions, the author considers
generational differences and the tensions that exist between newer
and older charros as a result of the developing emphasis on
business. A close study of the nature of cultural adaptability and
the persistence of inequality regardless of mainstream illusions of
equality, this volume sheds new light on our understanding of what
culture is rather than what culture does, while reintroducing the
neglected ethnographic streak in Veblen's work as an important
methodological and theoretical tool in the interpretation of
culture.
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