Bad food has a history. "Swindled" tells it. Through a
fascinating mixture of cultural and scientific history, food
politics, and culinary detective work, Bee Wilson uncovers the many
ways swindlers have cheapened, falsified, and even poisoned our
food throughout history. In the hands of people and corporations
who have prized profits above the health of consumers, food and
drink have been tampered with in often horrifying ways--padded,
diluted, contaminated, substituted, mislabeled, misnamed, or
otherwise faked. "Swindled" gives a panoramic view of this history,
from the leaded wine of the ancient Romans to today's food
frauds--such as fake organics and the scandal of Chinese babies
being fed bogus milk powder.
Wilson pays special attention to nineteenth- and
twentieth-century America and England and their roles in developing
both industrial-scale food adulteration and the scientific ability
to combat it. As "Swindled" reveals, modern science has both helped
and hindered food fraudsters--increasing the sophistication of
scams but also the means to detect them. The big breakthrough came
in Victorian England when a scientist first put food under the
microscope and found that much of what was sold as "genuine coffee"
was anything but--and that you couldn't buy pure mustard in all of
London.
Arguing that industrialization, laissez-faire politics, and
globalization have all hurt the quality of food, but also that food
swindlers have always been helped by consumer ignorance, "Swindled"
ultimately calls for both governments and individuals to be more
vigilant. In fact, Wilson suggests, one of our best protections is
simply to reeducate ourselves about the joys of food and
cooking.
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