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Narratives of Difference in Globalized Cultures - Reading Transnational Cultural Commodities (Paperback, Softcover reprint of the original 1st ed. 2017)
Loot Price: R2,765
Discovery Miles 27 650
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Narratives of Difference in Globalized Cultures - Reading Transnational Cultural Commodities (Paperback, Softcover reprint of the original 1st ed. 2017)
Series: New Comparisons in World Literature
Expected to ship within 10 - 15 working days
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This book is about how the marketing of transnational cultural
commodities capitalizes on difference and its appeal for
cosmopolitan consumers in our postmodern globalized world. At what
price? What ethical and political conundrums does the
artist/writer/reader confront when going global? This volume
analyzes why difference - whether gender, sexual, racial, ethnic,
or linguistic - has become such a prominent element in the
contemporary cultural field, and the effects of this prevalence on
the production, circulation and reception of cultural commodities
in the context of globalization. At the intersection of
globalization, diaspora, postcolonial and feminist studies in world
literature, these essays engage critically with a wide variety of
representative narratives taken from diverse cultural fields,
including humanitarian fiction, multilingual poetry, painting,
text-image art, performance art, film, documentary, and
docu-poetry. The chapters included offer counter-readings that
disrupt hegemonic representations of cultural identity within the
contemporary, neoliberal and globalized landscape.
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