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Understanding Lifestyle Sport - Consumption, Identity and Difference (Paperback, New)
Loot Price: R1,439
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Understanding Lifestyle Sport - Consumption, Identity and Difference (Paperback, New)
Series: Routledge Critical Studies in Sport
Expected to ship within 12 - 17 working days
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The past decade has seen a tremendous growth in the popularity of
activities like skateboarding and snowboarding; sports that have
been labelled as 'extreme' or 'lifestyle' and which embody
'alternative' sporting values such as anti-competitiveness,
anti-regulation, high risk and personal freedom. The popularity of
these activities goes beyond the teenage male youth that the media
typify as their main consumers. This book examines the popularity,
significance and meaning of lifestyle sport, exploring the
sociological significance of these activities, particularly as
related to their consumption, and the expression of politics of
identity and difference. Including much unique ethnographic
research work with skaters, surfers, windsurfers, climbers,
adventure racers, and ultimate frisbee players., the central themes
explored in The Cultural Politics of Lifestyle Sports include: How
might we describe lifestyle sports? What influence do commercial
forces have on lifestyle sports? Do lifestyle sports challenge the
hegemonic masculinities inherent in a traditional sport
environment? This book is a compelling exploration of sport as a
way of life, and is a vital resource for any lecturer or student
interested in Sociology and Cultural Studies in a Sports context.
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