Read This Book...if you own or run a business or if you're thinking
of starting one....if you think there has to be more to doing
business than just making money....if you feel ''there's got to be
a way'' to run a successful business without driving yourself and
your employees to early graves....if you want to know how to build
a business that will reflect your personal values, not force you to
hide them....if you're studying business and you want to know what
business can do at its best....if you've been hearing about
''corporate social responsibility'' or ''the triple bottom line''
and you wonder what all the fuss is about - or if you think those
ideas apply only to major corporations....if you've read books or
articles about corporate social responsibility and discovered they
don't help you meet the real-world challenges you confront in a
small or medium-sized business....if you've been thinking of
investing in ways to treat your customers or your employees better
or to reduce the damage you're doing to the environment but you
think your company's just not big enough to afford it - or if you
think your profits will go down if you do....or if you want to
understand one of the most powerful new ideas that's affecting
business all over the world today.
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