Weiner introduces -- and offers his own motivation for producing -
- this most impressive work with the following: There are two
distinct approaches to the study of motivation. One stratagem is a
product of academic, experimental procedures, while the second is
an outgrowth of clinical, non-experimental methods. Each of the
approaches has unique advantages and disadvantages. But all
investigators in this field are guided by a single basic question,
namely, "Why do organisms think and behave as they do?" To help
answer that basic question, Human Motivation presents an entire
range of motivation studies -- from psychoanalytic, social learning
and humanistic theory; to social facilitation, arousal, emotions,
personal responsibility, and the irrationality of attributions;
through chapterand verse of Hullian and Lewinian theory.
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