Entrepreneurs have long been taught that to be successful, they
need to spend months perfecting a business plan and finding
investors before they can finally launch their business. But with
the marketplace changing at lightning speed, this notion is not
only outdated--it's costly. There's no point to building a business
in a bubble. Today's entrepreneurs must embrace the idea of
"failing fast." They need to connect with real customers and
determine quickly whether their idea is worth pursuing, needs new
direction, or should be abandoned altogether. "Fail Fast or Win Big
"shows entrepreneurs how to: Create a rapid prototype of their
product or service - Develop a business model instead of a business
plan - Test it repeatedly with customers so they can spot failure
early - Continue to refine the model based on customer interactions
- Leverage their network and resources in order to run lean The
longer it takes to launch a company, the more changes there will
have been in the market place. Featuring real-life examples of
entrepreneurs who set out to fail fast and ended up winning big,
this ground breaking guide reveals how the right kind of risk can
really pay off.
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