Online video's unique capacity to reach large audiences makes it a
powerful tool to communicate science and technology to the general
public. The outcome of the international research project
"Videonline," this book provides a unique insight into the key
elements of online science videos, such as narrative trends,
production characteristics, and issues of scientific rigor. If
offers various methodological approaches: a literature review,
content analysis, and interviews and surveys of expert
practitioners to provide information on how to maintain standards
of rigour and technical quality in video production.
General
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