Usability testing and user experience research typically take
place in a controlled lab with small groups. While this type of
testing is essential to user experience design, more companies are
also looking to test large sample sizes to be able compare data
according to specific user populations and see how their
experiences differ across user groups. But few usability
professionals have experience in setting up these studies,
analyzing the data, and presenting it in effective ways. Online
usability testing offers the solution by allowing testers to elicit
feedback simultaneously from 1,000s of users. "Beyond the Usability
Lab" offers tried and tested methodologies for conducting online
usability studies. It gives practitioners the guidance they need to
collect a wealth of data through cost-effective, efficient, and
reliable practices. The reader will develop a solid understanding
of the capabilities of online usability testing, when it s
appropriate to use and not use, and will learn about the various
types of online usability testing techniques.
*The first guide for conducting large-scale user experience
research using the internet *Presents how-to conduct online tests
with 1000s of participants from start to finish *Outlines essential
tips for online studies to ensure cost-efficient and reliable
results "
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