The Problem with Penguins - Stand Out in a Crowded Marketplace by Packaging Your BIG Idea (Hardcover)

Would you like to attract more high-quality customers and make a lot more money?

If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea.

In his trademark fun and entertaining style, Bishop explains: Why most companies will never stand out in their marketplace, and how to avoid a similar fate; Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories; A step-by-step process to brand and package your BIG Idea; How to develop BIG promotional ideas to attract more high-quality prospects; Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money; Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries. Start today to build a great business and stand out from the other penguins in your industry

General

Imprint:	Iuniverse, Inc.
Country of origin:	United States
Release date:	March 2010
First published:	March 2010
Authors:	Bill Bishop
Dimensions:	216 x 140 x 14mm (L x W x T)
Format:	Hardcover - Sewn / Cloth over boards / With dust jacket
Pages:	196
ISBN-13:	978-1-4502-1202-1
Categories:	Books > Business & Economics > Business & management > General
LSN:	1-4502-1202-6
Barcode:	9781450212021

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