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Books > Language & Literature > Language & linguistics > Grammar, syntax, linguistic structure
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Making Sense - Reference, Agency, and Structure in a Grammar of Multimodal Meaning (Hardcover)
Loot Price: R3,135
Discovery Miles 31 350
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Making Sense - Reference, Agency, and Structure in a Grammar of Multimodal Meaning (Hardcover)
Expected to ship within 12 - 17 working days
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Donate to Against Period Poverty
Total price: R3,155
Discovery Miles: 31 550
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The phenomenon of multimodality is central to our everyday
interaction. 'Hybrid' modes of communication that combine
traditional uses of language with imagery, tagging, hashtags and
voice-recognition tools have become the norm. Bringing together
concepts of meaning and communication across a range of subject
areas, including education, media studies, cultural studies, design
and architecture, the authors uncover a multimodal grammar that
moves away from rigid and language-centered understandings of
meaning. They present the first framework for describing and
analysing different forms of meaning across text, image, space,
body, sound and speech. Succinct summaries of the main thinkers in
the fields of language, communications and semiotics are provided
alongside rich examples to illustrate the key arguments. A history
of media including the genesis of digital media, Unicode, Emoji,
XML and HTML, MP3 and more is covered. This book will stimulate new
thinking about the nature of meaning, and life itself, and will
serve practitioners and theorists alike.
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