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Books > Business & Economics > Business & management > Business strategy

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Sponsoring - Bedeutung, Wirkung Und Kontrollmoeglichkeiten (German, Paperback, 1995 ed.) Loot Price: R1,309
Discovery Miles 13 090
Sponsoring - Bedeutung, Wirkung Und Kontrollmoeglichkeiten (German, Paperback, 1995 ed.): Bjoern Walliser

Sponsoring - Bedeutung, Wirkung Und Kontrollmoeglichkeiten (German, Paperback, 1995 ed.)

Bjoern Walliser

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Loot Price R1,309 Discovery Miles 13 090 | Repayment Terms: R123 pm x 12*

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Sponsoring verfehlt oft das Ziel. Der Sponsor passt nicht zum Gesponserten, die ganze Aktion bricht aus der allgemeinen Unternehmenslinie aus. Bjorn Walliser beschreibt, wie Sponsoringmassnahmen sinnvol zu kontrollieren sind und gibt vielfaltige Einblicke in die Wirkungsweise von Sponsoringmassnahmen."

General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: November 2013
First published: November 2013
As told to: Bjoern Walliser
Dimensions: 244 x 170 x 13mm (L x W x T)
Format: Paperback - Trade
Pages: 227
Edition: 1995 ed.
ISBN-13: 978-3-409-18789-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 3-409-18789-8
Barcode: 9783409187893

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