A mesmerizing, behind-the-scenes business thriller that
chronicles how Sega, a small, scrappy gaming company led by an
unlikely visionary and a team of rebels, took on the juggernaut
Nintendo and revolutionized the video game industry
In 1990, Nintendo had a virtual monopoly on the video game
industry. Sega, on the other hand, was just a faltering arcade
company with big aspirations and even bigger personalities. But
that would all change with the arrival of Tom Kalinske, a man who
knew nothing about video games and everything about fighting uphill
battles. His unconventional tactics, combined with the blood,
sweat, and bold ideas of his renegade employees, transformed Sega
and eventually led to a ruthless David-and-Goliath showdown with
rival Nintendo.
The battle was vicious, relentless, and highly profitable,
eventually sparking a global corporate war that would be fought on
several fronts: from living rooms and schoolyards to boardrooms and
Congress. It was a once-in-a-lifetime, no-holds-barred conflict
that pitted brother against brother, kid against adult, Sonic
against Mario, and the US against Japan.
Based on over two hundred interviews with former Sega and
Nintendo employees, "Console Wars" is the underdog tale of how
Kalinske miraculously turned an industry punch-line into a market
leader. It s the story of how a humble family man, with an
extraordinary imagination and a gift for turning problems into
competitive advantages, inspired a team of underdogs to slay a
giant and, as a result, birth a $60 billion dollar industry."
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