Two of Inc. magazine's hugely popular columnists show how
small-business people can deal with all kinds of tricky situations.
People starting out in business tend to seek step-by-step formulas
or specific rules, but in reality there are no magic bullets.
Rather, says veteran entrepreneur Norm Brodsky, there's a mentality
that helps street-smart people solve problems and pursue
opportunities as they arise. He calls it "the knack," and it has
made all the difference to the eight successful start-ups of his
career. Brodsky explores this mind-set every month in Inc.
magazine, in the hugely popular column he co-writes with journalist
and author Bo Burlingham (best known for his acclaimed book Small
Giants). In both their column and now their book, they tell stories
about real companies facing real challenges, and show readers how
to apply "the knack" to their own businesses. Brodsky and
Burlingham offer essential advice such as: Follow the
numbers-that's the best way to spot problems before they become
life threatening Keep focusing on your real goal--it's amazingly
easy to get sidetracked by secondary concerns Don't get so close to
the problem that you lose all perspective Brodsky and Burlingham
prove that street smarts and business acumen can be within any
entrepreneur's reach.
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