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Books > Arts & Architecture > Photography & photographs > Photographic equipment & techniques
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Photographer's Guide To Wedding Album Design And Sales (Paperback, 2)
Loot Price: R626
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Photographer's Guide To Wedding Album Design And Sales (Paperback, 2)
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Full of instructive images and insightful hints, this book is
indispensable for photographers who want to boost their
wedding-album sales. Updated with the latest styles, this showcase
of 15 top wedding photographers' work and business practices
provides insight into each artist's creative process, client
service skills, and album design. Information on album types and
basic design principles is accompanied by tips for marketing
albums, including creating a dazzling sample album, expertly
preparing the images for presentation after the ceremony, and
discussing the importance of the album as a memento to be cherished
for a lifetime. Savvy photographers will learn how to turn an album
purchase into a multiple-album sale, how to add on a la carte
images, and how to make networking and referrals generate
additional business.
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