Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
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Car Guys Vs. Bean Counters - The Battle for the Soul of American Business (Paperback)
Loot Price: R317
Discovery Miles 3 170
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Car Guys Vs. Bean Counters - The Battle for the Soul of American Business (Paperback)
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List price R423
Loot Price R317
Discovery Miles 3 170
You Save R106 (25%)
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One of the most acute books about management and how companies work
in practice that I have read in a long time. If anyone wants to
know exactly how the U.S. auto industry got into trouble, here is
your guide. John Gapper, FINANCIAL TIMES When Bob Lutz got into the
auto business in the early 1960s, CEOs knew that if you captured
the public s imagination with innovative car design and top-quality
craftsmanship, the money would follow. The car guys held sway, and
GM dominated with bold, creative leadership and iconic brands like
Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then
GM s leadership began to put its faith in numbers and spreadsheets.
Determined to eliminate the waste and personality worship of the
bygone creative leaders, management got too smart for its own good.
With the bean counters firmly in charge, carmakers, and much of
American industry, lost their single-minded focus on product
excellence and their competitive advantage. Decline soon followed.
In 2001, General Motors hired Lutz out of retirement with a mandate
to save the company by making great cars again. As vice chairman,
he launched a war against the penny-pinching number crunchers who
ran the company by the bottom line and reinstated a focus on
creativity, design, and cars and trucks that would satisfy GM s
customers. Lutz s commonsense lessons, combined with a generous
helping of fascinating anecdotes, will inspire readers in any
industry."
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