Marketing Ethics - An International Perspective (Paperback, New edition)

Part of the Advanced Marketing Series; this title examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations.

General

Imprint:	Cengage Learning (Emea) Ltd
Country of origin:	United Kingdom
Release date:	December 1997
Authors:	Bodo Schlegelmilch
Dimensions:	231 x 154 x 22mm (L x W x T)
Format:	Paperback
Pages:	256
Edition:	New edition
ISBN-13:	978-1-86152-191-0
Categories:	Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Humanities > Philosophy > Topics in philosophy > Ethics & moral philosophy > General Books > Philosophy > Topics in philosophy > Ethics & moral philosophy > General
LSN:	1-86152-191-X
Barcode:	9781861521910

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