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Tourism Marketing for Cities and Towns - Using Social Media and Branding to Attract Tourists (Paperback, 2nd edition)
Loot Price: R1,857
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Tourism Marketing for Cities and Towns - Using Social Media and Branding to Attract Tourists (Paperback, 2nd edition)
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Understanding how places, particularly cities and towns, are
marketed to and consumed by tourists, is vital to anyone working in
the tourism industry. By creating and promoting a unique branded
destination, the successful marketer can attract new visitors to
their city or tourism attraction. With the rise of social media,
there is even more scope to explore how tourism marketers can use
their own and other social media sites to communicate with today's
tech connected traveler. In a new updated volume, Tourism Marketing
for Cities and Towns provides thorough and succinct coverage of
place marketing theory specific to the tourism industry. It focuses
on clearly explaining how to develop the branded destination with
special emphasis on product analysis, promoting authenticity and,
new to this edition, the use of social media to create the
personalized experiences desired by visitors. In addition, it
contains a wide range of international examples and perspectives
from a large variety of different stakeholders, alongside
discussion questions and strategic planning worksheets. This book
provides both practical advice with real-world application and a
theoretical background to the field as a whole. Written in an
engaging style, this book will be valuable reading for upper level
students and business practitioners of Tourism, Marketing, Urban
Studies, Business Management and Leisure Studies.
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