Media Relations in Sport (Paperback, 3rd Revised edition)

Any student interested in a career related to sport media has to know certain essentials-how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise. All of these subjects and more are extensively addressed in this new and completely revised edition of Media Relations in Sport. The book details the fundamental skills, approaches, and procedures that relate directly to the success of sport media communication. While this third edition rightly goes into emerging areas of the field and examines sport media relations from a global perspective, it also retains the focus of the first two editions, specifically on the basics and principles of sport media that remain its foundations. What makes Media Relations in Sport, 3rd Edition so unique is that the backgrounds and experiences of authors Brad Schultz, Philip H. Caskey, and Craig Esherick cover every angle of sport media relations. As an example, Esherick, the former head men's basketball coach at Georgetown University, provides a coach's perspective of some of the specific topics addressed in the book by writing "Coach's Corner" sections that appear throughout the chapters.

General

Imprint:	Fitness Information Technology, Inc, U.S.
Country of origin:	United States
Release date:	July 2010
Authors:	Brad Schulz • Phil Caskey • Craig Esherick
Dimensions:	180 x 260 x 18mm (L x W x T)
Format:	Paperback
Pages:	294
Edition:	3rd Revised edition
ISBN-13:	978-1-935412-14-4
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Promotions
LSN:	1-935412-14-0
Barcode:	9781935412144

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!