This beginner's book will teach you how to apply the principles of
data science to improve your business strategies - no math
proficiency required! Easy-to-follow chapters take the reader
through concepts like A/B testing, supervised and unsupervised
machine learning, web scraping, and more. Each concept is
illustrated using real-world business applications, real-world
data, and useful Python code examples. The tone is conversational,
and the author avoids the dense mathematical theories associated
with data science in favour of simple explanations and practical
applications. By the end of the book, readers should be comfortable
working with data, applying data to business problems, and using
best practices to analyse data using Python.
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