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The Discursive Power of Memes in Digital Culture - Ideology, Semiotics, and Intertextuality (Paperback)
Loot Price: R1,255
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The Discursive Power of Memes in Digital Culture - Ideology, Semiotics, and Intertextuality (Paperback)
Series: Routledge Studies in New Media and Cyberculture
Expected to ship within 9 - 15 working days
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Shared, posted, tweeted, commented upon, and discussed online as
well as off-line, internet memes represent a new genre of online
communication, and an understanding of their production,
dissemination, and implications in the real world enables an
improved ability to navigate digital culture. This book explores
cases of cultural, economic, and political critique levied by the
purposeful production and consumption of internet memes. Often
images, animated GIFs, or videos are remixed in such a way to
incorporate intertextual references, quite frequently to popular
culture, alongside a joke or critique of some aspect of the human
experience. Ideology, semiotics, and intertextuality coalesce in
the book's argument that internet memes represent a new form of
meaning-making, and the rapidity by which they are produced and
spread underscores their importance.
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