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Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations
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Global Sport Management - Contemporary issues and inquiries (Paperback)
Loot Price: R1,420
Discovery Miles 14 200
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Global Sport Management - Contemporary issues and inquiries (Paperback)
Series: World Association for Sport Management Series
Expected to ship within 10 - 15 working days
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The international nature of the sport industry presents many
management challenges and opportunities for sport organisations.
This book brings together cutting-edge research from leading sport
management scholars around the world, surveying a wide range of
topics and issues facing the sport industry today. It represents an
essential platform for the international exchange of ideas, best
practice and research in sport management studies. The
globalisation of the sport industry has brought increased
complexity to organisations' operations in terms of regulation,
competition and multiculturalism. Drawing on a wealth of original
research from fifteen countries, this book addresses a variety of
global, regional, national and community issues that are central to
successful sport management. Combining both qualitative and
quantitative studies, it explores key themes, such as managing
resources and organisational change, marketing and promotion, law
and regulation, sport-for-development and research protocols.
Global Sport Management Studies: Contemporary issues and inquiries
is essential reading for all students and scholars of sport
management, sport business and sport marketing, as well as for any
professional working in the sport and leisure industries.
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