|
Books > Sport & Leisure > Sports & outdoor recreation > Sporting events, tours & organisations
|
Buy Now
Concise Introduction to Sport Marketing (Paperback)
Loot Price: R919
Discovery Miles 9 190
|
|
|
Concise Introduction to Sport Marketing (Paperback)
Series: Elgar Concise Introductions
Expected to ship within 10 - 15 working days
|
Our Elgar Concise Introductions are inspiring and considered
introductions to the key principles in business, expertly written
by some of the world’s leading scholars. The aims of the series
are two-fold: to pinpoint the essential concepts of business and
management, and to offer insights that stimulate critical thinking.
This engaging Concise Introduction offers meaningful insight into
sport marketing from the central perspectives of authenticity and
engagement. It explores new thinking on a variety of key subjects
such as sport participation, fan experience and shared brand
equity. Key Features: Utilises an extensive list of examples to
actively explain concepts Centrally focuses on two key types of
marketing within this diverse field: marketing of sports and
marketing via sports Utilises strong visual and process models such
as in managing the two types of sport marketing in sync, and in
developing new sport products The Concise Introduction to Sport
Marketing will be valuable for marketing, business and physical
education undergraduate students seeking to understand new
discourse surrounding sport marketing. It will additionally be
beneficial for graduate students of these disciplines looking for
an incisive guide on such a varied topic.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
