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Sport Beyond Television - The Internet, Digital Media and the Rise of Networked Media Sport (Hardcover, New)
Loot Price: R4,275
Discovery Miles 42 750
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Sport Beyond Television - The Internet, Digital Media and the Rise of Networked Media Sport (Hardcover, New)
Series: Routledge Research in Cultural and Media Studies
Expected to ship within 12 - 17 working days
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Television is no longer the only screen delivering footage and news
to people about sport. Computers, the Internet, Web, mobile and
other digital media are increasingly important technologies in the
production and consumption of sports media. Sport Beyond Television
analyzes the changes that have given rise to this situation,
combining theoretical insights with original evidence collected
through extensive research and interviews with people working in
the media and sport industries. It locates sports media as a
pivotal component in online content economies and cultures, and
counteracts the scant scholarly attention to sports media when
compared to music, film and publishing in convergent media
cultures. An expanding array of popular sports media - industry,
user, club, athlete and fan produced - is now available and
accessible in networked digital communications environments. This
change is confounding the thinking of major sports organizations
that have lived off the generous revenue flowing from exclusive
broadcast contracts with free-to-air and subscription television
networks for the last five decades. These developments are creating
commercial and policy confusion, particularly as sports audiences
and the advertising market fragment in line with the proliferation
of niche channels and sources of digital sports media. Chapters in
this title examine the shift from broadcast to online sports media
markets, the impact of social networking platforms like Twitter and
Facebook, evolving user and fan practices, the changing character
of sports journalism, and the rise of sports computer gaming. Each
chapter traces the socio-cultural implications of trends and
trajectories in media sport.
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