Creativity and Innovation for Managers will appeal to any manager
responsible for getting more out of a business. Creative thinking,
creative problem solving and creative idea generation have become
essential business drivers. This book provides an excellent
executive briefing for senior management to understand what
business creativity is, how it can benefit the company, and how to
get the most out of it. It looks at the pitfalls on the road to
innovation and the ways to avoid them, pulling together the
experiences of key practitioners in the field both in the UK and
the US.
By concentrating on the essentials, Creativity and Innovation In
Brief is a waffle-free approach to creativity, providing a quick
action focused and accessible insight into a complex topic.
It provides;
- a practical approach to business creativity without the
hype;
- an agenda for making innovation happen in your business
- a real world view.
What is business creativity and how can it benefit your
company?
How to avoid the pitfalls of creativity and innovation
Practical and action-focused
General
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