So Clean - Lord Leverhulme, Soap and Civilisation (Paperback)

This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers' Sunlight Soap empire. So clean places Lever squarely in his social and cultural context and is fully informed by recent historical scholarship, using him as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides. Written in an engaging and accessible style, So clean will appeal to academics and students working in business, social, cultural and imperial history. -- .

General

Imprint:	Manchester University Press
Country of origin:	United Kingdom
Release date:	October 2012
First published:	2008
Authors:	Brian Lewis
Dimensions:	234 x 156 x 14mm (L x W x T)
Format:	Paperback
Pages:	256
ISBN-13:	978-0-7190-8913-8
Categories:	Books > Humanities > History > World history > 1750 to 1900 Books > Humanities > History > British & Irish history > General Books > Humanities > History > History of specific subjects > Social & cultural history Books > Humanities > History > World history > From 1900 > General Books > History > British & Irish history > General Books > History > History of specific subjects > Social & cultural history Books > History > World history > 1750 to 1900 Books > History > World history > From 1900 > General Promotions
LSN:	0-7190-8913-1
Barcode:	9780719089138

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