In the first quarter of 2016, Americans bought 19.7 million fitness
wearables, an increase of 67 percent over the previous year. By
2020, the global market for fitness-focused apps and devices is
expected to grow to $30 billion. This means that more than ever,
we're looking at our wrists not only to check the time, but also to
see how much we've moved, monitor our heart rate, and see how we're
stacking up against yesterday's tallies. As a result of our fitness
tech addiction, we've lost awareness of what we're doing, how we're
feeling, and what's going on around us. This is bad enough in the
gym, but when we get outside, the constant checking of a tiny
screen truly wreaks havoc, downgrading what should be a rich
experience into yet another task we need to complete to meet our
daily goals. And if we fall short, we feel inadequate. There's also
the issue of data inaccuracy, with many device makers now admitting
that their gadgets provide only estimates. So why do we continue to
obsess over data and treat it as gospel truth? It's time to stop,
take a breath, and hit the reset button in a big way. Unplugged
provides a blueprint for using technology to meet your health and
performance goals in a much smarter way, while reconnecting to your
instincts and the natural world. In addition to sharing the
performance expertise of Brian Mackenzie and the scientific insight
of Dr. Andy Galpin, Unplugged features exclusive stories and advice
from elite athletes and world-renowned experts like Laird Hamilton,
Tim Ferriss, Kai Lenny, Kelly Starrett, Steven Kotler, Erin Cafaro,
Lenny Wiersma, Dr. Frank Merritt, and Brandon Rager. Reading
Unplugged will enable you to: * Understand both the value and the
limitations of technology in athletic performance, fitness, health,
and lifestyle situations * Know how and when to utilize physical
activity technologies in your everyday life-and when not to * Avoid
the common mistakes that most people make with wearables and
tracking apps * Understand which technologies and tests are most
effective and which are a waste of money * End your addiction to
fitness technology and start utilizing it as a tool for cueing,
learning, and sensing instead of as a taskmaster that stresses you
out * Improve self-awareness and increase self-reliance * Re-engage
with nature by spending less time indoors and more time outside *
Rediscover the value of coaches' expertise, curation, and
intuition, which technology can't replace * Take back control of
your health, fitness, and performance with the Unplugged training
protocol
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