Reception studies have made film audiences increasingly visible,
while surveys track trends and policymakers gather information
about audience preferences and demographics. But little attention
has been paid to the specific contextual relationships and
interactions between films and individuals that generate and
sustain audiences. This monograph develops the idea of audiences as
interactive and relational, introducing three innovative concepts:
'personal film journeys', five types of audience formations and
five geographies of film provision. A major challenge of audience
research is how to capture the richness of people's social and
cultural engagement with film. To achieve this, the book uses an
innovative mixed-methods research and computational ontology. It
develops ground-breaking theory and concepts and an innovative
methodology based on an extensive data-set derived from the
under-researched area of British regional film audiences. -- .
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