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Books > Professional & Technical > Transport technology > Automotive technology
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The Critical Path - Inventing an Automobile and Reinventing a Corporation (Hardcover, 1st ed)
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The Critical Path - Inventing an Automobile and Reinventing a Corporation (Hardcover, 1st ed)
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The story of how Chrysler's minivan team created an automobile that
captured the 1995 Motor Trend Car of the Year and other major
awards - and reinvented a perilously entrenched corporation in the
process - is as dramatic and inspiring a story as any in business
today. Brock Yates, one of the most respected writers in the auto
world, was given unprecedented access to Chrysler - every planning
session, presentation, budget review, test drive, assembly line
start-up, and marketing launch. The result is a book that unveils
the mysteries of modern car-making, revealing how cars are shaped
through countless interlinked decisions ranging from size and power
to door configurations, color selections, and innumerable other
interconnected details. It also captures the complex process by
which the thousands of separate pieces that make up a car are
designed, tested, manufactured, and marshaled into place at the
exact moment they are needed. For any reader who cares about cars,
this is the most intriguing look inside the mysteries of their
creation ever written. At the same time, The Critical Path recounts
an extraordinary drama of all-too-human managers attempting to make
something new, in a new way, inside a corporate culture that
resists them at every turn. The story of how Chrysler's minivan
platform team kept their commitment to quality, schedule, and
budget - with a $3 billion investment and the company's fate
palpably in the balance - is as encouraging a tale as has emerged
from American business in years. The unprecedented triumph and
Chrysler's resultant comeback is a lesson in successful management
that will be savored by any reader interested in how great
companies make breakthroughproducts.
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