Writing against the grain of popular perception and moral panic,
Shauna Pomerantz offers a fascinating look at the importance of
style for girls in school. Fighting assumptions that girls today
are dupes of media and capitalism, Pomerantz skillfully argues that
style is a significant cultural practice that demands to be taken
seriously in the lives of girls. By exploring style as "social
skin," or a necessary condition of subjectivity, Pomerantz is able
to get to the heart of the way girls negotiate a recognizable
identity for themselves. Based on a year long ethnography at an
urban, multicultural high school in Vancouver's east side,
Pomerantz contextualizes style as a form of expression that enables
girls to produce fluid and multiple identities, social networks,
individual images, expressions of agency and power, and cultural
affiliations.
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