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(Not) Getting Paid to Do What You Love - Gender and Aspirational Labor in the Social Media Economy (Paperback)
Loot Price: R611
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(Not) Getting Paid to Do What You Love - Gender and Aspirational Labor in the Social Media Economy (Paperback)
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An illuminating investigation into a class of enterprising women
aspiring to "make it" in the social media economy but often finding
only unpaid work Profound transformations in our digital society
have brought many enterprising women to social media platforms-from
blogs to YouTube to Instagram-in hopes of channeling their talents
into fulfilling careers. In this eye-opening book, Brooke Erin
Duffy draws much-needed attention to the gap between the handful
who find lucrative careers and the rest, whose "passion projects"
amount to free work for corporate brands. Drawing on interviews and
fieldwork, Duffy offers fascinating insights into the work and
lives of fashion bloggers, beauty vloggers, and designers. She
connects the activities of these women to larger shifts in unpaid
and gendered labor, offering a lens through which to understand,
anticipate, and critique broader transformations in the creative
economy. At a moment when social media offer the rousing assurance
that anyone can "make it"-and stand out among freelancers, temps,
and gig workers-Duffy asks us all to consider the stakes of not
getting paid to do what you love.
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