Written by veteran lobbyists, this is the definitive book on how
lobbyists work. It starts with fundamentals such as the importance
of truth, accurate listening, and setting realistic goals. The
authors then clearly explain the skills, techniques, and unwritten
rules of lobbying, and promote the importance of defining issues
and knowing the players. Case studies in the second part of the
book help students understand the application of lobbying
essentials and techniques studied earlier.
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