Film and theory have always gone hand in hand. In many ways, the
professional academic study of cinema grew out of the revolutionary
surges in literary and cultural theory in Europe. Since the 1970s,
film theory has predominantly been a lens through which to wage
philosophical and cultural war (in increasingly abstract terms),
and cinema was in the right place at the right time. "Toward a New
Film Aesthetic" argues that such an approach to film studies
ultimately debilitates the study of film.How does film theory
connect with an audience that experiences film far beyond the
confines of the academy? How can film scholars remain relevant to
film culture? These are the fundamental question that film scholars
seem to have neglected. Film theory, simply put, has detached
itself from meaningful discussions of cinema undertaken with
mainstream audiences."Toward a New Film Aesthetic" is a radical
attempt to connect the study of film with the actual viewing and
consumption practices of mainstream cinematic culture. Isaacs
argues that theory has rendered the majority of approaches to film
insular, self-reflective, obtuse, and - in its worst incarnation -
elitist. He redefines cinema aesthetics in terms of the obsessive
consumption of cinematic texts that is the hallmark of contemporary
film viewing.
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