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Gaining Influence in Public Relations - The Role of Resistance in Practice (Hardcover)
Loot Price: R4,143
Discovery Miles 41 430
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Gaining Influence in Public Relations - The Role of Resistance in Practice (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Total price: R4,163
Discovery Miles: 41 630
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"Gaining Influence in Public Relations "explores how professionals
can increase their influence in practice to help their
organizations achieve success. This provocative book explores the
largely uncharted territories of power, resistance, dissent, and
activism in public relations, arguing that practitioners can
increase their power and social legitimacy by developing and using
a wider range of influence resources, strategies, and tactics.
Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of
practitioners, analyzed original survey data, and examined a
detailed case study to develop a theory of power relations.
Ultimately, the book seeks to advance the ethical and effective
practice of public relations.
Intended for scholars and graduate students in public relations, it
also has much to offer practitioners, as well as scholars and
students in organizational communication, organizational theory,
human resources, and leadership.
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