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Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing (Hardcover, 1st ed. 2023)
Loot Price: R6,611
Discovery Miles 66 110
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Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing (Hardcover, 1st ed. 2023)
Series: LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition
Expected to ship within 10 - 15 working days
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This book gathers contributions from a broad range of
jurisdictions, written by practitioners and academics alike, and
offers an unparalleled comparative view of key issues in
competition law, intellectual property and unfair competition law,
with a specific focus on the use of personal data. The first part
focuses on the role of competition law in shaping the digital
economy. It discusses the use of personal data, the market power of
platforms, the assessment of free services, and more broadly the
responsibility of dominant companies in the smooth functioning of
the digital economy. In turn, the second part sheds light on how
the conduct of influencers, native advertising and the use of AI
for marketing purposes can be controlled by the law, focusing on
the use of personal data and the impact of behavioral advertising
on consumers. In this regard, the book brings together the current
legal responses across a number of European and other countries,
all summarized and elaborated on in the form of two international
reports. The LIDC is a long-standing international association that
focuses on the interface between competition law and intellectual
property law, including unfair competition issues.
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