Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing (Hardcover, 1st ed. 2023)

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers. In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition
Release date:	December 2022
First published:	2023
Editors:	Bruce Kilpatrick • Pierre Kobel • Pranvera Kellezi
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	457
Edition:	1st ed. 2023
ISBN-13:	978-3-03-107421-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Law > Laws of other jurisdictions & general law > Social law > General Books > Computing & IT > Applications of computing > Databases > General Books > Computing & IT > Applications of computing > Artificial intelligence > General Books > Law > International law > Public international law > International economic & trade law > General Promotions
LSN:	3-03-107421-1
Barcode:	9783031074219

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