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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries

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Innovation and Commercialisation in the Biopharmaceutical Industry - Creating and Capturing Value (Hardcover) Loot Price: R3,959
Discovery Miles 39 590
Innovation and Commercialisation in the Biopharmaceutical Industry - Creating and Capturing Value (Hardcover): Bruce Rasmussen

Innovation and Commercialisation in the Biopharmaceutical Industry - Creating and Capturing Value (Hardcover)

Bruce Rasmussen

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Loot Price R3,959 Discovery Miles 39 590 | Repayment Terms: R371 pm x 12*

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This path-breaking book addresses the ongoing implications for traditional pharmaceutical companies and biopharmaceutical start-ups of the realignment of the industry knowledge-base. The theoretical approach draws on the modern theory of the firm and related ideas in order to better define the concept of the business model, which is employed to guide the case studies and empirical analysis in the book. The author shows that while traditional pharmaceutical companies have successfully adjusted their business models to meet the challenges of biotechnology, biopharmaceutical start-ups have experienced more problems. Despite the poor financial performance of the vast majority of these firms, the biopharmaceutical sector as a whole has created significant value. However, this has been captured disproportionately by a handful of large, fully-integrated biopharmaceutical firms and, to a lesser extent, by the largest dozen pharmaceutical companies.This highly focused book will be a captivating read for innovation and biopharmaceutical industry analysts, as well as advisers formulating policies to support the development of the biopharmaceutical sector. Academics working on innovation and biotechnology, as well as scientists engaged in research in the life sciences, will also find this book of particular interest.

General

Imprint: Edward Elgar Publishing Ltd
Country of origin: United Kingdom
Release date: April 2010
Authors: Bruce Rasmussen
Dimensions: 234 x 156 x 25mm (L x W x T)
Format: Hardcover
Pages: 336
ISBN-13: 978-1-84844-717-2
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
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LSN: 1-84844-717-5
Barcode: 9781848447172

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